Creative Technology Middle East makes further major investment in Elation Lighting
Creative Technology Middle East (CTME) has invested significantly in Elation lighting, adding to a growing inventory of Elation gear to meet the increasing demand in the Middle East for flexible solutions that can quickly adapt to indoor and outdoor use.
Creative Technology has increasingly turned to Elation lighting solutions in the last few years, with the latest purchase adding to a 2023 investment in PROTEUS EXCALIBUR moving head beam lights and KL PANEL XL IP softlights. They have added more of each model to inventory along with KL PAR FC IP, PULSE PANEL FX, and KL PANEL fixtures.
CTME and Venuetech LLC, Elation’s exclusive distributor in the region, have cultivated a robust and long-standing partnership that has played a pivotal role in CTME’s investment. “We continue to partner with them due to their consistent innovation, reliability, and outstanding support,” stated CTME head of lighting Sam Connolly.
Creative Technology is a global leader in AV technology for the entertainment industry with a reputation for adopting leading-edge innovation. With offices in the UAE, Saudi Arabia, and Qatar, CTME has played a key role in the Middle East’s renown for producing stunning, large-scale events and spectaculars. The company services a wide range of market sectors, from entertainment to corporate, as well as exhibitions, broadcasts, and high-profile sporting events.
Connolly says the initial investment in the PROTEUS EXCALIBUR and KL PANEL
XL IP fixtures was a strategic move based on their exceptional performance in key projects. “After seeing how well these fixtures met the high demands of large-scale outdoor and indoor events, we made the decision to invest further in them in 2024,” he said.
“The recent purchase of 20 more KL PANEL XL IP plus 40 of the smaller KL PANEL was driven by the rising demand for versatile lighting solutions that could seamlessly transition between indoor and outdoor applications,” Connolly said. “This continued investment reflects our commitment to staying ahead of industry trends and ensuring that our clients have access to the best technology for creating unforgettable visual experiences.” CTME collaborated closely with Venutech to acquire the new lighting equipment, with JP de Vernon playing a vital role in the negotiation. The strong backing from both Venuetech and Elation, including a direct relationship with Elation’s international sales manager Jonas Stenvinkel, has cemented the long-term partnership between CTME, Venuetech, and Elation.
Comentarios