ROE Visual takes over Colombia’s biggest concerts with Línea Estratégica

From Medellín to Bogotá to Cali,

ROE Visual and Línea Estratégica have raised the bar for live event visuals in Colombia, powering some of the country’s most anticipated concerts. With a combined setup, totaling over 1,200m² of Vanish 8 Touring displays utilized across these productions, the partnership illuminated stadium-scale performances for three of Latin America’s biggest artists: Feid, Andrés Cepeda, and Aventura.

Feid’s concert at Estadio Atanasio Girardot was a milestone event, marking one of the most significant performances of his career. The high- capacity stadium, one of Colombia’s most iconic venues, was packed with over 70,000 fans, eager to witness his homecoming show. The production featured a centrally positioned, multi- level stage, maximizing visibility and engagement for fans throughout the venue. Extensive LED visuals, lighting, and pyrotechnics transformed the stadium into an immersive, high-energy spectacle. To enhance the experience, Línea Estratégica and ROE Visual delivered an impressive setup with 380m² of LED displays, ensuring every attendee, regardless of their seat, stayed fully connected to the show.

A key challenge of the design was ensuring that the LED screens amplified the experience without obstructing sightlines. The production relied on ROE Visual’s Vanish 8 Touring (V8T) panels, a high-transparency solution ideal for large-scale touring events. With 50% transparency, these high-brightness, lightweight panels allowed for stunning visuals while maintaining a clear view of the stage, a crucial factor for a stadium of this scale. The modular and efficient setup of the V8T panels also made them an optimal choice for seamless integration into Feid’s ambitious stage production.

While Estadio Atanasio Girardot marked one of Feid’s biggest career performances, Línea Estratégica and ROE Visual also supported his shows at Coliseo Med Plus in Bogotá, ensuring consistent high-quality visuals throughout his Colombian tour stops.

Following Feid’s high-energy spectacle, ROE Visual and Línea Estratégica continued their presence in Colombia by supporting Andrés Cepeda’s breathtaking performance at Estadio El Campín in Bogotá. While the stage design followed a more conventional layout, it was no less impressive. The structured, frontal stage setup placed the focus on Cepeda and his orchestra, allowing his soulful voice and heartfelt lyrics to take center stage. Complementing this classic concert setup, the production featured a multi- panel display, incorporating 21 strategically placed LED screens (3m x 7m each), totaling 441m² of stunning visuals.

Just days after Andrés Cepeda’s emotional performance at Estadio El Campín, the same venue played host to another monumental event—the highly anticipated return of Aventura, the iconic Dominican-American group that helped globalize bachata. Their reunion tour not only captivated audiences in Bogotá but also traveled to Estadio Pascual Guerrero in Cali, drawing fans from across Colombia for a nostalgic and electrifying experience. To bring Aventura’s romantic yet high-energy performances to life, the production featured an expansive LED display setup spanning 468m². ROE Visual and Línea Estratégica delivered a seamless visual experience, ensuring that every moment of the show was elevated by quality LED backdrops.

With Feid, Andrés Cepeda, and Aventura’s stadium-scale productions, ROE Visual and Línea Estratégica have set a new benchmark for live event visuals in Colombia. As one of the country’s most influential production companies, Línea Estratégica continues to drive innovation, inspiring others in the industry. With ROE Visual, they are not just shaping the future of live entertainment in Latin America—they are setting the standard.

www.roevisual.com